Travel SEO guides for operators and brands
Practical articles on booking-intent search, seasonality, OTA competition, destination architecture, crawl control, and international structure. Written for travel businesses, not for selling holidays.
Content · 24 June 2026 · 11 min
How to Build Content That Ranks Across a Multi-Destination Travel Brand
Multi-destination brands need a content system, not one-off destination essays. Taxonomy and uniqueness rules decide scale.
Read articleOTA · 10 June 2026 · 11 min
Online Travel Agency SEO: Controlling Crawl Across Thousands of Listings
OTA SEO is a crawl and template problem first. Facets and thin listings burn crawl budget before content quality can help.
Read articleTechnical · 27 May 2026 · 10 min
Core Web Vitals for Image-Heavy Travel Websites
Travel sites are image-heavy by nature. Core Web Vitals work is product work, not a cosmetic speed plugin.
Read articleStrategy · 13 May 2026 · 11 min
Travel SEO in the Age of AI Overviews and AI Trip Planners
AI answers absorb many inspiration queries. Specific planning and booking content still earns clicks when it is hard to assemble generically.
Read articleTechnical · 29 April 2026 · 12 min
Schema Markup for Travel: Tours, Trips, and Attractions
Travel schema helps machines understand tours, trips, and attractions. Accuracy and eligibility matter more than dumping every type.
Read articleExperiences · 15 April 2026 · 10 min
"Things to Do in" Searches: The Battleground Most Travel Sites Ignore
Things-to-do queries sit between inspiration and booking. Most travel sites leave them to OTAs and aggregators.
Read articleInternational · 1 April 2026 · 12 min
International Travel SEO: Getting hreflang and Geo-Targeting Right
International travel sites fail on structure before content. hreflang and geo-targeting only work when market URLs are deliberate.
Read articleStrategy · 18 March 2026 · 10 min
Travel Search Intent: Inspiration vs Planning vs Booking
Inspiration, planning, and booking searches need different pages. Mixing them is why many travel SEO programmes stall.
Read articleContent · 4 March 2026 · 10 min
Destination Page SEO: Avoiding Thin and Duplicate Content at Scale
Destination templates collapse into thin duplicates fast. Structure, unique facts, and internal linking decide whether they rank.
Read articleTour operators · 18 February 2026 · 11 min
How Tour Operators Can Outrank the OTAs Reselling Their Trips
OTAs often outrank the operators whose trips they sell. Operators win when they own specific route, season, and itinerary intent.
Read articleStrategy · 4 February 2026 · 10 min
How Seasonality Should Shape Your Travel SEO Calendar
Travel demand is seasonal. Your SEO calendar should follow the booking window, not a flat monthly publish schedule.
Read articleStrategy · 21 January 2026 · 11 min
Travel SEO: Ranking for the Searches That Actually Book
Most travel brands rank for inspiration terms that never convert. Travel SEO should prioritise planning and booking-stage queries that create revenue.
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